I graduated Cum Laude in Finance from Texas State University, and my early days as a bouncer on 6th St. in Austin, TX taught me the value of direct communication and hands-on problem-solving.

I began my career bridging sales and finance at Dr. Pepper 7Up, then broadened my expertise in accounting, operations, and technology at a supplement company and a real estate firm.

Transitioning into e-commerce, I led teams at Tennis Express and Rapid Wristbands – managing content, Email Marketing, and SEO – before diving into SaaS, where I wore multiple hats in product development and digital marketing.

My journey eventually led me to master Shopify websites for innovative brands, and today I consult with e-commerce brands to turn digital challenges into growth opportunities.